Mobile phones have revolutionised the lives of many. In fact, a lot of folks would find it difficult to exist without their phones these days. If you’ve ever witnessed the absolute horror that befalls a millennials face if they think they’ve lost their mobile, you’ll know exactly what I mean. It’s insane to think just how many areas of modern life the mobile phone has impacted. Got lost in a city? Load up Google Maps. Need to keep in touch with your friend on the other side of the world? WhatsApp them. Have a few minutes to spare on the bus? Play the latest mobile phone game. In fact, mobile games have emerged as one of the most popular functions on mobile phones today. For developers, this can mean big money! However, the makers of these games aren’t asking you to pay upfront for the latest title. They’ve devised a far subtler way of monetising their products. Enter the in-app purchase. These in-app purchases are employed at online casinos, in a … [Read more...] about The Psychology Behind In-App Purchases for Gamers
Content marketing is a competition for the chance to educate, amaze, amuse your readers. And the competition is tough; this means your content must not merely be good; it must be outstanding in order to be consumed and shared. Making content go viral is any content producer’s top goal and in this post, I will share my experience and the things I’ve learned about what makes people share content on the Internet. For those who are still not sure why content marketing and social shares are important, here are a few facts: Social shares improve your rankings in search Content marketing improves your brand recognition and strength Together, they positively affect conversion rates and customer loyalty Okay, here’s what you need to know in order to create powerful content that your readers will love. Emotions play an important part in making content go viral because humans often make emotional (and not logical) decisions. Some of you (including me) … [Read more...] about The Psychology of Social Sharing: 5 Things to Know about Viral Content
Have you ever wondered why Facebook is Blue? How color of a website affects reader experience? Be it a blog or an e-commerce site, the color of site makes a lot of difference. This guide is for all those bloggers, entrepreneurs & webmasters who understand that design thinking is the way to progress. You would learn how color affects sales of your site & how readers perceive certain colors. In a study conducted by Dr. Andrew Elliot at the University of Rochester, simply placing a thick red border around a photo of a person increased how attractive a stranger perceived the person in the photo? According to Psychologists, it’s because humans often flush red when they are attracted or interested in someone. In other words, red is the color of romance.It stimulates us unconsciously. Color has an enormous psychological influence on human brain and is the most powerful visual cue for drawing immediate attention. Scientists have long found out that color affects the mood, … [Read more...] about The Psychology of Colors: How Does Color Affect your Conversion
Entrepreneurship is not an easy road to walk upon. It's filled with extreme pain and agony. Not everyone can overcome them and be successful; you need to persistent with your action if you want to be an entrepreneur. Entrepreneurship becomes even more difficult when in the boring 9-6 job. When in the job you never have enough time for your entrepreneurial dreams as at many occasions you are already occupied with office work. You have to deal with a great amount of pressure and during this journey filled with pain and agony, some fall apart and give up on their dreams. While some stick to them and emerge victoriously. There are a lot of small things that determine and play a very active role in your success. Some notice them some don't. Let's see what are they. Many of the business legends that we know today started very late in their life. Be optimistic. When time passes you by, that doesn't mean that you cannot start now, or you have invested that time doing something which is not … [Read more...] about Do You Have The Eye Of An Entrepreneur?
Can’t get enough of Pharrell William’s hit number ‘Happy’? Nor can many others. What is happiness? Happiness is a state of mind. Happiness is what a person defines for himself. Happiness is when you achieve that very thing which keeps you up at night. Happiness for some is being in a relationship, for some it would be making a bit more money, to others it would be losing some weight successfully. Martin Seligman, the person to theorize positive psychology, says that while 60 percent of happiness is determined by our genetics and environment, the remaining 40 percent is up to us. You can view his TED talk below, where he talks about the psychology of happiness in you lives and the three stages – Pleasant life, life of engagement, and the meaningful life. While there is no limitation for expectations, that is the cause of distress and unhappiness among most of the people in the world. As Buddha was quoted – “The We are shaped by our thoughts; … [Read more...] about Because I’m Happyyy!: 10 Habits Of The Extremely Happy People