UX has a long history… going back way beyond the digital era. Restaurants have always been concerned about User Experience, and so have museums and hotels. The chef, the curator, the innkeeper—these people have always had a vested interest in your comfort, your enjoyment… your experience. Today, however, ‘UX’ is most often applied to software applications and websites. How easy is it to navigate a site? Is there a steep learning curve to using the site/application? How frustrating is it when the user makes an error? Is the site trustworthy? Do users find what they expect? Do they get what they need? From a visitor’s very first impression right on through to the engagement you hope they’ll pursue, every minute should be effortless. Interacting with your site/app should be pleasurable, easy, engaging, and efficient. That, in a nutshell, is ‘User Experience’ (UX). Tech changes at a lightning-fast pace. Every day, … [Read more...] about 12 Easy UX Improvements You Need to Know About
A lot of bloggers these days don’t want to use ads and sponsored posts to promote their content. You might have read umpteen posts advising bloggers to advertise their content intelligently across platforms. Harsh has also suggested quite a few variations of this practice. That said, advertising is not the only way you can boost your blog’s popularity. There are many other sustainable ways to get your blog into the Bloggers Hall of Fame and steadily improve your traffic and visibility without over-spending! Ways to get the word out: 1. Throw money at your content If you want to reach people who have a voracious appetite for content, your best bet would be to target them on other content-intensive sites. This is where content recommendation tools come into the picture. These are great alternatives to paying for Google advertising. There are many content recommendation and native advertising tools that allow you to promote your content on third party sites. From Time to Inc, … [Read more...] about 4 Sustainable Ways to Make Your Blog Famous
A content marketing strategy involves many phases through which the right content is drafted and shared cleverly enough to its most relevant audience so as to increase sales. Whether you are an owner of a service website or an eCommerce store,content has a lot to do with your business growth. One has to create content in many forms (including rich texts and graphics). Content is like a bridge that can connect your audience to what you sell. Content that is written uniquely, effectively, and professionally can definitely work. At the same time, the content must also consider a reader’s intent. 2. Recognize intent Before the content is made, you must identify who you are writing for and why. Knowing what online users are searching for and why they are searching for it will help you understand the type of content to make. How do you recognize it? Research terms your users are searching for Study online search patterns of your audience. Use an analytics tool to track a … [Read more...] about How To Make A Content Marketing Strategy That Works!
04 Jan Best WordPress Themes For Travel Bloggers – 2017 Edition Making the transition from a hobbyist travel blogger to a professional travel blogger is a difficult one; not only do you need to have excellent photography and writing skills, but you also need a captivating website that draws your audience in. While your average WordPress theme does a decent job of setting up newcomers with a starter site, to make an impact on your audience and keep them coming back for more, you need a custom WordPress theme. Custom WordPress themes add features such as threaded comments, sticky posts, multiple columns and even custom backgrounds; after setting up your theme, your website will rival those of professional travel companies. Below, you’ll find 30 of the Best WordPress themes for travel bloggers, each one loaded with amazing features that will rocket your website straight into the indexes of Google and Bing. Don’t forget to check out our best WordPress themes for … [Read more...] about Best WordPress Themes For Travel Bloggers
Are your sales pages leaving much to be desired? With tanking conversion rates around every corner of the web, it’s vital for marketers to create high-converting landing pages. Easier said than done, right? Wrong! Despite what you’ve been told, it really isn’t that hard to create sales and landing pages that close the sale. You just have to stop thinking so hard about it. I know that sounds crazy, but hear me out: Online marketers always over think the landing page. They get so caught up trying to create a hallmark for their product or service, that they forget to tell the prospect how the offer can actually benefit their life. In other words, they’re too close to the product. So before you lose your hair over landing pages, take a moment to step away. Think about what you’re offering from an organic perspective. If you were a customer, what would get you to click? This is the first step in a process we like to conversion optimization. Conversion … [Read more...] about 7 Quick Tips for Building High-Converting Landing Pages