It is very common to use DFP to serve house ads, which are intended to promote an action inside your website (as opposed to promoting an advertiser); this could be, for example, a registration for a membership or a page where you are trying to sell something. For Online Behavior, I used house ads to promote my book, showing an ad unit below every post on the website. … [Read more...] about Audience Sharing in Google Analytics 360 Brings New Insights for Publishers
Tools for marketing analytics
Grape is a free program (open source) that gives you an accurate statistics of website referrers and number of visitors. It is made primarily for web developers. It is a fantastic option for anyone who finds Google analytics to be overwhelming. Grape is fairly simple and offers the basic metrics, although if you are a PHP developer or adept with HTML you would be able to customize this software to meet your own needs. … [Read more...] about The Top 31 Best Web Analytics Tools | Google Analytics Alternative
If you are an existing user of Getresponse and would like to share your Getresponse review or feedback, feel free to let us know via comment. Also, how many of you feel double opt-in is an essential feature of any professional email marketing software? … [Read more...] about Is It Reliable Email Marketing Tool?
An A/B split test serves as a tool to compare two (or more) variations of a website, an article, title, subject line, etc. It is one of the most commonly testing options used in e-mail marketing. One of the major benefits of A/B testing is the fact, that it is automated. You chose the metrics according to which you want the winner of the test to be determined. Depending on the subject of your test, the winner will then either be sent out automatically (newsletter) or be shown more frequently (website). In that way you can make sure that even during the testing period you get the most out of your efforts. … [Read more...] about How to do an A/B split test with Google Analytics
Now, think this way, there is a keyword “A” and it drives like 100,000 searches every month and you written a post on the similar topic, but you are not getting enough traffic, and the reason is you have not optimized your content enough for the search engine. So in, this post we will discuss how to find keywords for old posts and then optimize them to drive more traffic. If you look into your analytic, you will realize you are getting traffic for most of your posts but with the long tail keyword, though it’s good but with the little bit of optimization, you can improve traffic and moreover you will get more targeted traffic. … [Read more...] about How to Increase Organic Traffic using Google Analytics