So I really did not want to write a rant for Christmas week. No, I wanted — nay, I planned — a joyous column filled with happy stuff. But when do things go according to plan? Instead, I am mad. I am really mad. Mad and annoyed, and ready to chuck Aion right out the window. Here I was, willing to give the excessive and unappealing changes in Atreia a chance by starting over on the new server, and before I even got to making my new character on the new server I ran into a game-breaking change. It may not be a big deal to some, but this change happens to be a deal-breaker for me: What in the Abyss (oh sorry, there is no Abyss anymore) is up with abolishing trading? Why are all the Asian games seeming to jump on this trend? Why would you strip an MMORPG of its MMORPG elements! That’s what is going on here. To me, it’s a stupid move, and I am honestly not sure how long I can make myself play. And that’s not even the only brain-dead decision of late. Oh no. … [Read more...] about Wings Over Atreia: Aion’s abolished trading, and other foolish moves
Tpp trade deal explained
After Friday’s keynote, Naoki Yoshida made it fairly clear that Final Fantasy XIV fans would not hear anything further about the contents planned for the game’s third expansion, Shadowbringers, through the rest of the fan festival. Luckily, patch 4.5 was on deck to be a meaty update anyhow, especially when… oh, right, it contained a new freaking job on top of setting up the story of the expansion. That kind of gives enough to keep people’s attention. Of course, there were lots of speculations about what the idea of it being a “limited” job would mean, so Yoshida had to both get people hyped for the patch, tease the new content, and also explain enough that people know what to expect from Blue Mage. Let’s talk about how he did it, shall we? Because it all started with the patch title: A Requiem for Heroes. Requiems are happy musical themes, right? Patch 4.5 will be the last patch of the 4.x cycle, and like prior pre-expansion … [Read more...] about FFXIV Fan Festival 2018: Naoki Yoshida explains patch 4.5 and Blue Mage in the newest live letter
Unless you’re a hardcore Darkfall player from way back in the day as MOP’s Andrew was, you probably look at the sequels and spinoffs with pure confusion. What’s the difference between Darkfall, Darkfall: Rise of Agon, and Darkfall: New Dawn? That’s at least partly the subject of a new infographic out from the New Dawn team. For starters, you can’t actually play the original Darkfall. After launching in 2009, rebooting amidst much controversy as Unholy Wars in 2012, and toying with plans for a more classic reboot, its dev team abruptly vanished without much of a goodbye in 2016, saying it hoped the service disruption would be temporary. It wasn’t. Aventurine wound up licensing the game out to two different player-led studios, which separately put together their own takes on the game to keep it alive. New Dawn, as the infographic touts, focuses more on group PvP than the original, with less grind and griefing and a more realistic economy and … [Read more...] about Get caught up on the Darkfall spinoffs as ex-Aventurine devs explain what happened to the original (and throw shade)
Not all impressions are created equal. So why trade them wholesale without distinction? It’s a good and democratic way to trade all your impressions in open RTB environment (akin to AdSense)—all publishers get the same data and price floor, the highest bidder wins, end of story. But that sort of “throw it to the market and let them decide” approach severely limits yield and barely scratches the surface of all the capabilities of programmatic selling. In this primer, we are discussing all four of programmatic deal types, along with their potential merits and disadvantages for media sellers. Also known as: Open exchange, Open marketplace, RTB Participation: All (eligible) buyers on a platform Ad Server Priority: Lowest (just above in-house ads) An Open Auction is the Wild West of auctions. — IAB It’s a lot like plug-and-play trading on AdSense: Every advertiser on an exchange/SSP/ad network gets the impression call, they all bid, and the highest … [Read more...] about Explainer: The Four Types of Programmatic Deals
Header bidding was supposed to solve the problem of complexity in ad operations. As the adoption picked up pace however, SSPs (short for supply-side platforms, software used by publishers to sell ads) began altering their algorithms and employing aggressive auction tactics to increase yield. This works out well for the SSPs and even publishers, at least in the short term. But in the long run, everyone loses. Gaming the Auctions Most larger publishers now use multiple SSPs to manage their ad inventory, and as with middlemen in most other businesses, SSPs will try to prioritise their own personal gains over anyone else's-including other SSPs, advertisers, even publishers. How are they gaming the system? Second-price auction has long been the default standard for RTB auctions, in it, every bidder is asked to submit the maximum amount of money that they're willing to pay for an impression, the winner then pays the second-highest bid that was collected plus a minimum increment. What are the … [Read more...] about Explainer: What is Supply-Path Optimization?