It’s not that common to see MMOs in development talk about the festivals that they’re planning to hold; that sort of thing is a post-launch affair, mostly. However, Chronicles of Elyria apparently deems that this is just as important as any other part of the game, which is why the team spent a good amount of space this week talking about Sedecim, a sort of farmer’s faire that also involves the nobility. “Every 16 years (in game), a Sedecim takes place, where the nobility, aristocracy, gentry, and best craftsman of a continent all get together,” the studio explained. “They hash out the land boundaries and trade agreements, arrange marriages, and purchase and sample each others best wares. Weddings and festivities are held, and there’s temporary booths set up so merchants can show off their goods.” While fans obviously can’t jump into the game and enjoy the festival right now, Soulbound doesn’t mind if they want to spend some … [Read more...] about Chronicles of Elyria explains the origins and purpose of its Sedecim festival
Tpp trade deal explained
Unless you’re a hardcore Darkfall player from way back in the day as MOP’s Andrew was, you probably look at the sequels and spinoffs with pure confusion. What’s the difference between Darkfall, Darkfall: Rise of Agon, and Darkfall: New Dawn? That’s at least partly the subject of a new infographic out from the New Dawn team. For starters, you can’t actually play the original Darkfall. After launching in 2009, rebooting amidst much controversy as Unholy Wars in 2012, and toying with plans for a more classic reboot, its dev team abruptly vanished without much of a goodbye in 2016, saying it hoped the service disruption would be temporary. It wasn’t. Aventurine wound up licensing the game out to two different player-led studios, which separately put together their own takes on the game to keep it alive. New Dawn, as the infographic touts, focuses more on group PvP than the original, with less grind and griefing and a more realistic economy and … [Read more...] about Get caught up on the Darkfall spinoffs as ex-Aventurine devs explain what happened to the original (and throw shade)
Anyone who works in ad tech knows how much the industry loves its jargon. Here are some quick explanations for a whole bunch of ad tech and media buzzwords that were thrown around this year, so you can gain a working knowledge in minutes. Note: Many of these have been covered more extensively in our explainers before. What: ‘Written-word’ media houses and publishers investing heavily in creating video content. Why: Because video inventory (on mobile and desktop) is selling like hotcakes and they want in on the action. How: By laying off writers to create video teams instead, as MTV News, Mic, Vocativ, Fox Sports, and a few others reportedly did. Mashable is testing the model. Reddit announced its own investment in video. The fad (for that’s what it is) has had the side-effect of audience shrinkage. According to comScore data, the publishers that pivoted to video this summer have seen at least a 60 percent drop in their traffic in August compared to the same period … [Read more...] about 10 Ad Tech and Media Buzzwords of 2017: Explained
Not all impressions are created equal. So why trade them wholesale without distinction? It’s a good and democratic way to trade all your impressions in open RTB environment (akin to AdSense)—all publishers get the same data and price floor, the highest bidder wins, end of story. But that sort of “throw it to the market and let them decide” approach severely limits yield and barely scratches the surface of all the capabilities of programmatic selling. In this primer, we are discussing all four of programmatic deal types, along with their potential merits and disadvantages for media sellers. Also known as: Open exchange, Open marketplace, RTB Participation: All (eligible) buyers on a platform Ad Server Priority: Lowest (just above in-house ads) An Open Auction is the Wild West of auctions. — IAB It’s a lot like plug-and-play trading on AdSense: Every advertiser on an exchange/SSP/ad network gets the impression call, they all bid, and the highest … [Read more...] about Explainer: The Four Types of Programmatic Deals
Header bidding was supposed to solve the problem of complexity in ad operations. As the adoption picked up pace however, SSPs (short for supply-side platforms, software used by publishers to sell ads) began altering their algorithms and employing aggressive auction tactics to increase yield. This works out well for the SSPs and even publishers, at least in the short term. But in the long run, everyone loses. Gaming the Auctions Most larger publishers now use multiple SSPs to manage their ad inventory, and as with middlemen in most other businesses, SSPs will try to prioritise their own personal gains over anyone else's-including other SSPs, advertisers, even publishers. How are they gaming the system? Second-price auction has long been the default standard for RTB auctions, in it, every bidder is asked to submit the maximum amount of money that they're willing to pay for an impression, the winner then pays the second-highest bid that was collected plus a minimum increment. What are the … [Read more...] about Explainer: What is Supply-Path Optimization?