The Blizzard Entertainment we once knew and loved has vanished into the mists of time. Blizzard was once a shining city on a hill that stood out as a beacon of gamer-centric righteousness in the sleazy wasteland of the video game sausage factory. Blizzard’s extraordinary game development philosophy defied conventional wisdom. Blizzard did things their way. They didn’t care what anyone thought and their fans loved them for it. Today, the maverick Irvine-based gaming studio once known for its unwavering commitment to quality has been transformed by ambitious leadership that wants to turn Blizzard into the next Disney. But, there is a price to pay. To gain membership into this exclusive club you must be willing to sell your soul and conform to the obligatory leftist worldview that is held by most California-based entertainment and tech companies. For the last few years, the new Blizzard — Blizzard 2.0 — has proceeded to implement their part of the Faustian bargain. … [Read more...] about Blizzard Jumps on the Social Justice and Identity Politics Bandwagon
Tpp trade deal explained
Anyone who works in ad tech knows how much the industry loves its jargon. Here are some quick explanations for a whole bunch of ad tech and media buzzwords that were thrown around this year, so you can gain a working knowledge in minutes. Note: Many of these have been covered more extensively in our explainers before. What: ‘Written-word’ media houses and publishers investing heavily in creating video content. Why: Because video inventory (on mobile and desktop) is selling like hotcakes and they want in on the action. How: By laying off writers to create video teams instead, as MTV News, Mic, Vocativ, Fox Sports, and a few others reportedly did. Mashable is testing the model. Reddit announced its own investment in video. The fad (for that’s what it is) has had the side-effect of audience shrinkage. According to comScore data, the publishers that pivoted to video this summer have seen at least a 60 percent drop in their traffic in August compared to the same period … [Read more...] about 10 Ad Tech and Media Buzzwords of 2017: Explained
Not all impressions are created equal. So why trade them wholesale without distinction? It’s a good and democratic way to trade all your impressions in open RTB environment (akin to AdSense)—all publishers get the same data and price floor, the highest bidder wins, end of story. But that sort of “throw it to the market and let them decide” approach severely limits yield and barely scratches the surface of all the capabilities of programmatic selling. In this primer, we are discussing all four of programmatic deal types, along with their potential merits and disadvantages for media sellers. Also known as: Open exchange, Open marketplace, RTB Participation: All (eligible) buyers on a platform Ad Server Priority: Lowest (just above in-house ads) An Open Auction is the Wild West of auctions. — IAB It’s a lot like plug-and-play trading on AdSense: Every advertiser on an exchange/SSP/ad network gets the impression call, they all bid, and the highest … [Read more...] about Explainer: The Four Types of Programmatic Deals
Header bidding was supposed to solve the problem of complexity in ad operations. As the adoption picked up pace however, SSPs (short for supply-side platforms, software used by publishers to sell ads) began altering their algorithms and employing aggressive auction tactics to increase yield. This works out well for the SSPs and even publishers, at least in the short term. But in the long run, everyone loses. Gaming the Auctions Most larger publishers now use multiple SSPs to manage their ad inventory, and as with middlemen in most other businesses, SSPs will try to prioritise their own personal gains over anyone else's-including other SSPs, advertisers, even publishers. How are they gaming the system? Second-price auction has long been the default standard for RTB auctions, in it, every bidder is asked to submit the maximum amount of money that they're willing to pay for an impression, the winner then pays the second-highest bid that was collected plus a minimum increment. What are the … [Read more...] about Explainer: What is Supply-Path Optimization?
We all know how useful coupon codes are, when it comes to save money. When ever we are shopping online, and if we see a column for promotional code or discount code at cheakout page, we spend atleast few minutes to find the best possible coupon codes. Now, there are many online coupon code sites out there, but the major problem with them is expired codes. Most of these coupon websites have listed coupon which is either expired, or probably not the best coupon out there. In recent month, many developers are coming with browser extensions, which helps in searching coupon codes in real-time, and today I will be talking about Honey browser extension, which works with some of the popular sites like Godaddy, Amazon.com, Apple.com, Bestbuy.com and many more. Let me explain how this extension works, and why an online shopper like you should have this plugin installed on your browser. What is Honey coupon addon and how it works? Honey addon helps in finding the best possible coupon code on … [Read more...] about Find Best Deal Coupon on Godaddy, Amazon & More