I’ve been a bit frustrated with Niantic lately. I love some of its ideas, but I watched someone else play Ingress prior to Pokemon GO’s release, and I noticed very similar problems between the two games after release — problems that the company should have noticed and corrected in its followup. Recently I decided to try out the former. Both are totally unintuitive. You have to search the UI for the tutorials, though Ingress’ can be accessed only near objectives. You’re asked to join a faction sooner there than in PoGO and with no context beyond 2-3 sentences. The game throws jargon with little to no context at you throughout the tutorial, making it difficult to follow. I walked around, clicking things and used items that I don’t fully understand, not because I’m too lazy to read but because I wanted to understand a game without consulting google. I saw portals get taken without anyone around me as I stood … [Read more...] about The Soapbox: Why is Pokemon GO still a tech demo?
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Premier European digital media conference, Dmexco, is currently underway in Cologne. As global brands, publishers, and ad tech leaders meet to discuss opportunities and challenges in digital media, a new set of data protection laws proposed in the European Union have quickly become the hottest topic of discussion. This is your go-to guide for understanding the General Data Protection Regulation, or GDPR, and what it means for you. General Data Protection Regulation is the new regulatory framework that will replace the 1995 data protection directive, which has been around for two decades and in conjunction with national data laws, currently lays down stipulations for how businesses and public offices collect, store, and use personal user data in the European Union. In these two decades, the Internet-based economy has gone mainstream, changing how user data is captured and used by businesses — both in terms of size and scope, rendering the older directive largely obsolete. After … [Read more...] about GDPR Explainer: An Essential Guide to the New European Data Protection Laws
Over time, I have shared many different ways to drive traffic to your website, but as most of us know, traffic from countries such as the U.S. and the U.K. convert better in terms of advertising and affiliate sales. This is because of the “purchasing power” of users from these countries. There are many factors that can help you to get country-specific traffic. For example, ShoutMeLoud is a popular blog in India & also globally. I could actually work on targeting more U.S.-based traffic, but whenever I iterate my blogging business plan, I realize that it’s better to target an Indian audience as it provides less competition and a better supply:demand ratio. There are very few blogs in India that teach the A to Z of blogging. Being in this niche for several years, ShoutMeLoud has an advantage. This reflects my particular case, but I’m sure there are many of you who are blogging for AdSense income, and you may want to target traffic from specific countries (like … [Read more...] about How To Target Country-Specific Website Traffic