Remember, in April this year, Google was beta testing native ad formats for AdSense? Four months later, Google launched native ads on DFP ad server, this time with demand for AdSense and DoubleClick Ad Exchange publishers. In this post, we’re going to cover how the new native ad format in DFP works and all the ways it can enrich your ad inventory. When you are delivering a banner, you receive a complete creative asset from the advertiser and you deliver it exactly as you received them from the advertiser. In the case of DFP native ads, instead of getting a rigid banner that is completely unresponsive towards the content environment that it is placed in, what you will receive is separate components. It’s up to you to organize these components in a way that represents advertiser interests and also blends in well with your website or app. Right there is a level of unprecedented control for publishers. You take a single set of assets, and you’re able to modify those … [Read more...] about The Beginner’s Guide to DFP Native Ads
Using key value targeting
So you’ve spent countless hours analyzing traffic, channels, and conversions on Google Analytics; well done. Now it’s time to take a step back from everything and take an objective look at your content and its audience to see where they find the most value. Jay Castro, part of the Mobile Content Marketing team @ Google, has some great tips to get you started. Here’s what he says about refining up your content strategy with Google Analytics: If your website has been live long enough (without being de-indexed or blocked for malicious practices), you will have some visitors. That’s your famous “15 minutes of fame” right there. No matter how bad your content is, someone somewhere will be sifting through it for any reason under the sun (good or bad). But do you know who that guy is? Knowing who your audience is and what they like is key to creating better content that actually succeeds in converting visitors into loyal readers. … [Read more...] about How to Use Google Analytics to Improve Your Content Strategy
Home » Blogging » Here Are 5 Key Things to Remember Before Starting Your Own Blog So you want to start a website? Are you thinking to make money online by creating a website? If yes.. this post is the right place for you to get the basics right. Before starting your own blog, you need to remember few essential things to make your blog or website a passive income source. And you can’t ignore these factors at any cost! There are millions of blogs out there, have you ever wondered why only few blogs succeed to make money online? The main reason is that, successful bloggers all have a proper strategy and monetization plan that most of us don’t have. Blogging is simply a mediator that acts between you and your targeted customer. First of all, you need to define your audience before placing ads or launching various products to make money from your websites. Here’s where most bloggers fail to grab the attention of their readers and if you don’t want to … [Read more...] about 5 Key Things to Remember Before Starting Your Own Blog
If you are the first one, you will thank ShoutMeLoud for introducing this killer technique to build email list using Facebook ads & If you are the later one, then this post is not for you. I would recommend you to go ahead and read more about the importance of email list building. If you know and have experienced the power of an email list, then read on! In this post, I will show you how to build an email list of 1000s of people really quickly using cheap Facebook ads! I will show you what I have done, and you can simply replicate it! It all started when I was a little bit frustrated on how slow my list was growing. I am getting around 30-40 subscribers a day organically and to reach 1,00,000 subscribers it will take me 10 years! If I write a blog post, a single email would result in 1000s of people visiting my website, instantly! That's a sweet moment for any blogger. Not to mention the amount of affiliate sales I can generate. Since I'm a new age digital marketer & love … [Read more...] about How I Got 5,324 Subscribers for my Blog Using Facebook Ads in Less than 60 Days
This post is contributed by Sumit Ghosh .Read our submission guidelines. A founder’s journey includes daydreams of their company becoming colossal. When setting up your startup you may be quite nervous, but once you set your feet on the new field, you’ll eventually start enjoying it. With hardline growth on the boundary, the time will come to make the move from the start-up phase to an established brand. But, you need to ensure that your marketing keeps up properly. All the big & successful companies make use of the Facebook as their marketing campaign to escalate their marketing efforts but, always 7 out of 10 are not able to generate their expected revenue. In fact, marketing without a clear marketing strategy is like sailing a boat without oar: you’re not going to end up where you want to. World’s biggest social media network – Facebook, with over 1.65 billion MAUs (monthly active Facebook users) which is a 15% rise year over year. It means if you … [Read more...] about How to Use Facebook Ads as Part of Inbound Marketing Strategy?