A comment on Reddit about the current size and viability of Kritika Online got me thinking about MMO playerbases in general lately. We all know that there’s a stigma attached to little games; the big games with big servers and millions of players feel safer, and nowadays people just assume a small MMO has one foot in the grave. But it isn’t always true. We could also rattle off some smaller MMOs that seem to be moving along just fine, with bills paid. Sure, they’d like to be bigger, but they’re holding steady and know how to work the playerbase they do have rather than constantly alienate their current customers in search of new customers. And some MMO gamers actually prefer those sorts of titles. After all, if the game has just a few thousand people, it’s much easier to get to know a large slice of them, plus have your voice heard by the developers and actually influence the gameworld. For this week’s Massively Overthinking, I’ve asked the … [Read more...] about Massively Overthinking: What’s the smallest MMO you’re willing to play?
What is obsessive
Google’s PageRank is undoubtedly one of the most hyped SEO (Search Engine Optimization) term. Webmasters and SEOs around gave a lot of importance to it until mid 2000s. But again the question is: Is the PageRank dead? In one word: No, it’s not dead (at least that’s what my sense says). Before I move on I assume that you already know how Google Search works. I’m not going to say exactly what a PageRank is (or how is it calculated) as it involves some jargons and it’s irrelevant here. According to Wikipedia, Google PageRank is a link analysis algorithm, named after Google’s Larry Page. That said, Google PageRank is nothing but a number ranged from 0 – 10 which is Google’s opinion about how reputable a web page is. Its like a score that Google gives you but its called a rank. It’s not just about the backlinks to your web page but about how important those links are. Google determines the importance of those links by conducting a … [Read more...] about Google PageRank Is Not Dead: Case Studies, Myths & Facts
Note: We provide header bidding optimization services, if you use header bidding and are looking to optimize your stack, please write to us at [email protected] Despite the many leaps in ad technology in recent years such such as programmatic buying and real-time bidding, fact remains that digital advertising is still imperfect at best and inefficient and fragmented at worst. In the race to squeeze the last revenue dollar from their ad inventories, publishers are known to always be experimenting with new hacks, with varying levels of success. One such hack which has been around for some but is only recently gaining popularity is header bidding, also known as advanced bidding or pre-bidding. Should you implement header bidding too? If yes, how? Read on to find out. What is Header Bidding? Header bidding is an advanced programmatic technique which allows publishers to open their inventories to receive bids from multiple ad exchanges before making a call to their ad server … [Read more...] about Is Header Bidding The Next Big Revenue Optimization Hack?
My digital life is all about Google as almost everything I do online is somehow connected to my Gmail and/or Google account. I was not a power e-mail user earlier (maybe because I was not a nerd or a marketer then) until Google came up with their own e-mail service on an April Fool’s day. I still remember my nifty Hotmail inbox with tons of embarrassing e-mails. I’m using Gmail ever since they launched the service, back in 2004 and have switched to many usernames before sticking to the current one which is active since 2005 with over 100,000 archived messages (never had to delete a single message ever). That’s right, I’m a Microsoft fanboy and love everything about MSFT but I’m (also) struggling to find a reason to use most of their flagship products especially Hotmail Outlook, Bing, SkyDrive, Internet Explorer, Windows Live Messenger, Windows Phone etc. And, besides Windows, the Microsoft product I use the most is Windows Media Player (something that … [Read more...] about Dear Microsoft, Here’s Why I’m Obsessed With Google Even As A Microsoft Fanatic
Microsoft released Windows 8 last month and it was the first time I bought something on its launch day. I got my copy of Windows 8 as I bought the laptop on the same day. It was the second most awaited Windows OS for me, the first being Windows XP. When Windows XP was launched everyone loved to hate it. People tried to convince me to uninstall the Windows XP which was preloaded with my COMPAQ and switch to Windows 98. And then when Windows Vista launched they wanted me to switch to Windows XP. I never hated Windows Vista and I loved it more than XP. Windows 7 is probably the most successful operating system by Microsoft. But I never spent more than an hour on it as I was still using Vista. I believe that the migration from Windows 98 to XP and Windows XP to Vista was something exciting as the GUI was all different. Remember ‘Aero’?. But that was not the case with Windows 7. Why? Because Windows 7 is more or less Windows Vista itself. The only significant difference is … [Read more...] about Why Windows 8 Metro Is Awesome But Doesn’t Make Any Sense To Me