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For the last few years, AdTech has been one of the most frequently discussed buzzwords in the digital media industry. Discussions have typically revolved around ad delivery, revenue optimization, new technologies such as header bidding, challenges such as ad blocking and ad fraud, market fragmentation, scope for consolidation, venture capital, mergers and acquisitions… but now AdTech has a new contender. Enter MarTech, short for Marketing Technology. In this post, we look at this hardly new but increasing popular trend, the difference and similarities between MarTech and AdTech, and the possibility of convergence in the future. So, What is MarTech? The email that landed in your inbox today from a brand was enabled by MarTech, so is the customer support you receive on social media channels, as well as most form of product promotion that is not paid advertising—for instance, a blog post created using a content management system and promoted using a social media scheduling … [Read more...] about The Rise of MarTech and What It Means for AdTech

Header bidding was supposed to solve the problem of complexity in ad operations. As the adoption picked up pace however, SSPs (short for supply-side platforms, software used by publishers to sell ads) began altering their algorithms and employing aggressive auction tactics to increase yield. This works out well for the SSPs and even publishers, at least in the short term. But in the long run, everyone loses. Gaming the Auctions Most larger publishers now use multiple SSPs to manage their ad inventory, and as with middlemen in most other businesses, SSPs will try to prioritise their own personal gains over anyone else's-including other SSPs, advertisers, even publishers. How are they gaming the system? Second-price auction has long been the default standard for RTB auctions, in it, every bidder is asked to submit the maximum amount of money that they're willing to pay for an impression, the winner then pays the second-highest bid that was collected plus a minimum increment. What are the … [Read more...] about Explainer: What is Supply-Path Optimization?

The social factor plays a major role in terms of search engine ranking. But the truth is it’s hard to get social shares for certain kinds of content. In general, more often than not, social traffic is difficult to get. If you blog about SEO, people who are in the industry and who interact with your content may not share it on social media sites because it’s not the kind of content that is generally discussed on places like Facebook. Content from sites like 9gag and viral video sites are more likely to do well. Even a generic publication like the Wall Street Journal or Entrepreneur will do well on social media. But how do everyday bloggers like you and me get the social traffic we crave? Well, there is always a way to do everything… A great tool that helps with social sharing and shareability is SmartBribe. SmartBribe, according to the founder, was born out of an idea from one of Noah Kagan’s websites. In this website, they collected email IDs in … [Read more...] about Get Free Social Traffic To Your Blog Using SmartBribe

You’ve heard of the Industrial Revolution, well, this is the era of the Entrepreneurship Revolution. Entrepreneurship is one of the more budding industries, but even so, many people fall off the wagon quickly. There are many rough patches along the way and many just want to give up when it gets too tough. But I believe that perseverance does pay off in the long run. All you need is a change in perspective and a desire to achieve what you want to achieve. And a great way to get into that motivated mindset is with a motivational movie! And sometimes, it just gets so hard to even finish off a single day. That’s when you need inspiration. Movies have been, and still are, a source of inspiration for many. Movies have the power to challenge our limits, push our understandings, and invoke powerful emotions. In short: Movies can help you become a better entrepreneur! Related: Top Motivational Movies Every Entrepreneur MUST Watch For A Dose Of Inspiration 1. Nightcrawler (2014) … [Read more...] about Top 15 Motivational & Inspirational Movies For Entrepreneurs

What is the highest impact activity for a startup in terms of marketing/branding? Many of you will say: Viral videos Low cost of user acquisition High conversion rates etc. But in reality, the highest impact you can have is through PR. By PR, I mean getting press and media attention. Let me elaborate: Media PR, offline PR, and online PR all reach a lot of people. It isn’t a particular niche or subset. It reaches everybody. Your startup’s story will be seen by thousands of people from all walks of life. Media sites have the highest SEO authority. A single backlink from a Huffington Post article or a Business Insider article can boost your site rankings considerably. Media coverage is like a forest fire. If one news agency catches it, everybody will cover your story. Once you get covered by a journalist, you can always reach out to them for another story. You cannot guarantee another viral video. The chances of getting your story covered on television are now higher … [Read more...] about (Real example of a PR win)