Even as we speak, we are well into the Web 3.0 era, a period which has customization and personalized content at its core. The web is increasingly becoming a space where users can pick and choose the content that would like or want to see and create their own “zone”. For companies, big and small, the future implies revamping their web strategies radically. Reviewing your Website Design In the whole scramble and din of social media and mobile apps, your website is still the most important feature of your digital marketing plan. Your website is your home turf and the base on which you must build all your further marketing and promo campaigns. Preparing your website for the future calls for taking important measures, ranging from web design, user experience, content and marketing. I. Web design The basic rule of web design for the future is to not have any rules. Users are being exposed to a steady stream of … [Read more...] about Business Website Must-Have for Future: Preparing you for the Long Haul
Long-form content (especially long-form articles and blog posts) is currently trending on the web among brands and bloggers because they’re proven to bring more search engine and social media traffic. However, long-form content is not something new. They existed as e-books, whitepapers, guides, etc. for a very long time. It’s just that now it’s everywhere — on blogs, e-zines, news portals, etc. That said, it’s also true that our attention spans are getting shorter — thanks to smartphones and social networks. Long-form content possibly gained its traction among bloggers because of the Google Panda algorithm update because it started rewarding high-quality content and penalized low-quality content (mainly content farms). Now what’s high-quality and what’s low-quality? Well, it depends and varies. Check out: In early 2000s, it was super-easy to get search engine traffic to a website as long as it’s got some content rich web pages. It … [Read more...] about The Ultimate Comparison With Pros & Cons
In the recent years Google has once again made headlines after introducing its recent changes and updates. For many years Google has tried to come up with effective measures to get rid of sites that provide low quality posts. Low quality build linking was a major problem that Google users faced. Since the invention of Google panda updates this problem vanished into the thin air. Today you are therefore guaranteed of receiving the search results of the highest quality whenever you use Google. Many bloggers have always been looking for the best way to increase visibility of their blogging sites. I would suggest you have a look at Pete Fat Pandas and Thin Content post on SEOMoz.org. Effective Strategy So, what is the most effective strategy a person can use so as to increase visitors to his website? Since the introduction of the Google panda updates you can receive as many visitors as possible to your blog. Since the invention of the Google panda updates, many bloggers have improved their … [Read more...] about Guest Blogging Activities Using Google Panda Updates
When ever we talk about SEO, we divide it into on site and off site SEO. Off site SEO mainly contains backlinks and social signals. Specially, to boost your ranking in SERP’s you need to get quality links from other authority sites. We all know the importance of search engine traffic and that getting high quality backlinks to your blog is one of the best ways to improve your blogs rankings and get better search engine traffic and results, this post will be listing 101 ways by which you can get quality backlinks to your blog. Though before we move ahead, here are things that you need to keep in mind. In 2012, Google launched Penguin update, which is targeted to get rid of sites using spammy or paid ways to build links. Also, many ways which I mentioned in the article are not so good ways to get quality backlinks, so I will strikethrough such ways and you can ignore them. Also, when you are building backlinks, you need to keep quality of links and anchor text variation in … [Read more...] about 101 Ways to Get Quality Backlinks To Your Blog
This post is contributed by Sumit Ghosh .Read our submission guidelines. A founder’s journey includes daydreams of their company becoming colossal. When setting up your startup you may be quite nervous, but once you set your feet on the new field, you’ll eventually start enjoying it. With hardline growth on the boundary, the time will come to make the move from the start-up phase to an established brand. But, you need to ensure that your marketing keeps up properly. All the big & successful companies make use of the Facebook as their marketing campaign to escalate their marketing efforts but, always 7 out of 10 are not able to generate their expected revenue. In fact, marketing without a clear marketing strategy is like sailing a boat without oar: you’re not going to end up where you want to. World’s biggest social media network – Facebook, with over 1.65 billion MAUs (monthly active Facebook users) which is a 15% rise year over year. It means if you … [Read more...] about How to Use Facebook Ads as Part of Inbound Marketing Strategy?