Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Why digital advertising
In 2000-2006, there was an emergence of blogs and how blogs changed consumer perception of a company. Robert Scoble & Shel Isreal written, Naked Conversations, talks about how blogging changed the way Micorosoft customers’ thought of the company. A corporate blog indeed provides a point of convergence for marketing campaigns, customer communication and corporate image (for partners or potential partners). A blog for your business, will not only help you to get more customers, but it will solve many of your business problems. Let me give you a detailed example, which explains why a blog is important for a business or corporate of today. Blog or Website? Which is good for your business Why every business should have a blog (Example) Jim runs a technology company, which specializes in creating applications for Android. His application development team has 5 members; people with different interests and lifestyles. A day in their lives is full of conversations within … [Read more...] about Why Your Business Needs a Blog?
My digital life is all about Google as almost everything I do online is somehow connected to my Gmail and/or Google account. I was not a power e-mail user earlier (maybe because I was not a nerd or a marketer then) until Google came up with their own e-mail service on an April Fool’s day. I still remember my nifty Hotmail inbox with tons of embarrassing e-mails. I’m using Gmail ever since they launched the service, back in 2004 and have switched to many usernames before sticking to the current one which is active since 2005 with over 100,000 archived messages (never had to delete a single message ever). That’s right, I’m a Microsoft fanboy and love everything about MSFT but I’m (also) struggling to find a reason to use most of their flagship products especially Hotmail Outlook, Bing, SkyDrive, Internet Explorer, Windows Live Messenger, Windows Phone etc. And, besides Windows, the Microsoft product I use the most is Windows Media Player (something that … [Read more...] about Dear Microsoft, Here’s Why I’m Obsessed With Google Even As A Microsoft Fanatic
Home » Make Money Online » Advertising Web Page: Learn How to Make Money Online with Advertising Page on Your Blog We can make money online in different ways on our blogs. Today’s post will remain focused around how to make money online selling direct advertisements on our blogs by creating an advertising web page on our blog. I think direct advertising is the best way to make money online with a blog if it works. But we need to work for getting success in selling some advertisements on our blog though an advertising page on our blog. Key to success with direct advertisement is high amount of targeted traffic on your blog. And if you have decent targeted numbers against your blog traffic, you can easily get lots of advertisers on your blog. Advertisers look at various factors before deciding to advertise on your blog like your blog monthly traffic, Subscribers for your blog, your blog Alexa Rank, Page Rank, Fans for Your Facebook, Twitter Followers, Technorati … [Read more...] about How to Make Money Online with Advertising Page on a Blog?
Ever wondered how many blog posts you need to become a successful blogger? I’ll show you why 365 posts is all you need for traffic & income. If you’re planning to start a blog then people might have recommended you to write once weekly, twice weekly or maybe one daily. Yes, it’s true if you want to make your blog active, engaging, and would like to increase the number of subscribers. But it’s also true that you can become a successful blogger and increase your blog traffic without following any publishing schedule. Read: How Much Traffic Do You Need To Make $100,000 With Advertising How Many Blog Posts Should You Publish Per Week Business 2 Community recently published an infographic featuring 13 blogging statistics. Out of that, I would like to highlight the first three stats: 80% of daily blog visits are new. Blogs that post daily get 5 times more traffic than those that post weekly or less. Once you accumulate 51 posts, blog traffic increases by … [Read more...] about Why 365 Blog Posts Is All You Need To Become A Successful Blogger