A couple of years ago, social media sites were a great source of entertainment and a means of connecting with friends. In recent years, however, social media has become a haven for marketing, sales, and networking (i.e. making connections with like-minded people). If your work is in any way related to digital marketing, your presence on social media sites is a necessity. In a previous post, I wrote about the social media sites on which an online marketer should have a presence. Today I will be sharing tips that will help you to improve your personal brand on these sites. One of the most common statements I hear from fellow bloggers or young entrepreneurs is: “I want my brand to be visible… not me”. In other words, they want to enhance their company’s visibility rather than their own personal visibility. Here is my take on that idea: You are your company. If you are growing, your company is growing. … [Read more...] about How to Build a Personal Brand (and Why You Need One)
Why meaningful use is important
In 2000-2006, there was an emergence of blogs and how blogs changed consumer perception of a company. Robert Scoble & Shel Isreal written, Naked Conversations, talks about how blogging changed the way Micorosoft customers’ thought of the company. A corporate blog indeed provides a point of convergence for marketing campaigns, customer communication and corporate image (for partners or potential partners). A blog for your business, will not only help you to get more customers, but it will solve many of your business problems. Let me give you a detailed example, which explains why a blog is important for a business or corporate of today. Blog or Website? Which is good for your business Why every business should have a blog (Example) Jim runs a technology company, which specializes in creating applications for Android. His application development team has 5 members; people with different interests and lifestyles. A day in their lives is full of conversations within … [Read more...] about Why Your Business Needs a Blog?
Being a Blogger is not only about writing quality content anymore, but it’s also about implementing the best SEO practice, adding more value and social touch and do many more tasks. As all the bloggers have realized recently after the Google Penguin update. The importance of SEO has itself increased. There is an obvious need to change our view to SEO. And why not learn from the only website that ranks 1 for almost 99% queries. Yes, you guessed it. It is Wikipedia, the largest online encyclopedia. Whenever you want to learn some new words. Wikipedia is the place. If you have been in habit of using Google for search all the time, you will realize Wikipedia ranking is high. In other words, you will often notice Wikipedia listing in Google search. There is no doubt, Wiki SEO is out of the box and they take care of each part of site SEO structure carefully. For us (Bloggers and SEO’s) Wikipedia is a good case study to learn and understand what an effective SEO is. There are a … [Read more...] about Why Wikipedia Ranking is High in Google Search
One of the lesser known things about any popular blogger is; that they spend as much time editing old posts as they do write new posts. Particularly after the Google Panda algorithm rollout it’s essential to keep all posts of your blog relevant and up-to- date. Personally, Every month I update at least 20+ old posts to make the posts ready for today. In this post I will list the reasons why it is so important to edit old blog posts, and the benefits of doing so. You will learn practical tips on how to keep editing your old posts & what other things you should take care along with it. So let’s go ahead and first understand why you need to start working on your old posts now. Top 5 Reasons for Editing Old Blog Posts: Your blog could be a news blog, a tech blog, a fashion blog or a blog in any niche. Your visitors can land on any of your posts from search engines or via referral. If you have a post which might be a year old or more, it may contain information that is not … [Read more...] about Why You Need To Edit Old Posts on Your Blog : Practical Tips
I’m going to share one Blog post writing tip which I usually follow when writing about any topic, reviewing any tool or when it’s not a news post. This one tip will not only make your article interesting and meaningful but will also make it actionable/doable. Not to mention, these are three important attributes of a quality article, which Google likes. One of the most common way people start writing an article/Blog post is, directly talk about the topic. For example, if you are reviewing one antivirus tool, you will start with details, description, and features. Now, this approach is not bad but again what’s the harm in making your article as desirable as your personality. Increasing the curiosity of your readers and later point them to the topic. That’s where this rule of Why, What and how comes into the picture. It triggers the action mechanism of readers, and they would love to read and follow your article. Let’s consider three simple scenarios: A … [Read more...] about Why? What? How? Rule in Writing Blog Post?