If you’re into Internet Marketing then Keyword Research is an essential step for your Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising campaigns. Most Internet Marketers and Webmasters target those highly competitive and high volume keywords at first for their Search Engine Optimization and Search Engine Marketing campaigns. So, I’m going to tell you why you should target Long Tail Keywords instead of those competitive Short Tail Keywords. What are Long Tail Keywords? You know keywords, don’t you? Long tail keywords are keyword phrases that usually have 3 or more words in the phrase. Few examples of long tail keyword phrases are “top 10 web hosting 2012”, “top 10 web hosting companies”, “top 10 cheap web hosting” etc. where “web hosting” is the head term. Why You Should Target Long Tail Keywords For SEO? If you have just started a website then you should target long tail keyword phrases at first. … [Read more...] about Why You Should Target Long Tail Keywords (For SEO and PPC)
Why seo is better than ppc
Traffic Travis is one of those free desktop SEO software which I have started using recently. First time, when I landed on the homepage of Traffic Travis, I was amazed to find so many critical SEO features for free in a desktop based SEO software. Here I’m going to share Traffic Travis review and give you a walk through of this free SEO software and also how you can use it for better SEO optimization of your Website. What is Traffic Travis? Traffic Travis is a free desktop SEO software which comes in free and Traffic Travis professional version. Don’t get fooled by the Pro version, as you can do most of the things with free version itself. It can termed as SEO management software for your Website which is professionally developer and well-maintained. It offers complete SEO analysis of your blog including SEO analysis of internal pages too. Unlike many other free SEO tools, most of the work using Traffic Travis is automated. You can also export your report which is useful if … [Read more...] about Traffic Travis Review : Free Desktop SEO Software
With the each coming day, online marketing is getting more importance. Big as well as small start-ups are investing for digital marketing channels to get business and higher return on investment out of it. Search Engine Optimization a.k.a SEO is one of the powerful pillars of online marketing that stands in front line with other channels that includes PPC, email marketing and more. Many businesses prefer SEO over PPC or email marketing, because of the fact that right SEO, is fruitful in the longer run and offer greater return on investment as compared to PPC, Email Marketing or any other tactics. SEO is a long term investment and businesses should seriously consider it but the million dollar question is how to invest in SEO? There are many ways that include: hiring in-house SEOs, outsource your SEO needs to an agency or pass it to SEO freelancers. Hiring In-House SEO Team: SEO in the modern world is no more a single-handed game so in order to get results in terms of great increase in … [Read more...] about In House SEO Vs SEO Agency Vs Freelancer : Which is Better?
Today’s market is crowded with dozens of SEO tools for every taste and budget. Experienced marketers and big companies usually prefer paid all-in-one platforms. They are quick and handy. They include a variety of tools to keep and manage all projects in one place. They offer a 24/7 worry-free support system and a detailed help center documentation. Unfortunately, you need to pay for these services, and a lot of times, these plans cost hundreds of dollars. But there’s good news. A lot of paid platforms include free or freemium tools and features. Some of them only require you to create an account, and others are free to use but come with certain restrictions. These professional tools can still be helpful if you’re new to SEO, work with small projects, or simply don’t want to buy any expensive plans. Let’s take a look at some of the best freemium SEO tools. 1) Screaming Frog Screaming Frog’s SEO Log File Analyzer and SEO Spider are free to download … [Read more...] about 11 Free Features Of Paid SEO Tools Every Marketer Should Know About
If you’re running a small business and searching for ways to grow your traffic, leads and sales you can’t avoid the importance of SEO. Why is SEO marketing essential for small businesses? Search Engine Optimization is the lifeblood for any successful small business. If you want to make more sales or leads from your businesses, you need more traffic. And not just any traffic, you need to drive more traffic from search engines. There are basically two ways to get more organic traffic to your blogs or websites. Paid traffic through search engines (includes CPC, PPC ads) Natural and free quality traffic If you’re new to online world, and want to kick-start your SEO strategy, I’d strongly recommend you to pay a few thousand dollars on paid traffic to increase your organic traffic. But if you don’t want to invest money because of budget constraints, you are left with driving free traffic. It really pays of if you focus on improving your organic traffic … [Read more...] about 5 SEO Marketing Tips for Small Business Owners