If you’re a digital content marketer or professional blogger these days, you’re supposed to wear many hats. The 3 most important ones are content, social media, and email marketing. The goal of today’s post is to leverage this knowledge of how each field works. We cover how to integrate great content into targeted emailing and then combine it with social media power usage. One of the biggest mistakes made nowadays by many marketers and bloggers is to approach each channel separately, in complete disconnect. These different sides of the same coin are often managed by individual professionals who don’t consult with one another, or even by separate agencies, in the case of big brands. We argue that in 2015, the question we need to ask ourselves as content creators is not: “which is better, social media or email marketing?” The real question is “how do we use social media and email marketing together, for the best results?” The 9 tips below … [Read more...] about 9 Social Media and Email Marketing Power-Ups for Better Conversions
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Are you a social media addict, you think it’s the best you can do, have a wish to start career in this profession. Not to worry then! It’s not that difficult, how those so-called marketing GURUS could make you feel. If you can write well and think well then you can join the RACE. This guide is short but fruitful if you follow it accordingly. 1) Are you super active on Social media? It’s important to be an active user on all the popular social media platforms, it creates the awareness of your name prominently b/w different group of people. Being a super active user means daily interaction and keeping people involved in something interesting. People take more interest in those users who update their social networks more often than those who login to their accounts once in a week. Step 1 – Become Active on Social media: Interact with your friends and followers on a regular basis Always post the content of their interest Create and insert information on all the … [Read more...] about 5 Steps to Start your Career in Social Media [Guide]
When you are a small business, online marketer or a blogger who is working online, it’s a requisite to be online to market yourself and your product. If you are not visible on social-media sites, that means you are not doing the online marketing the way it should be done. Like Television and print-media in older time, it’s the social media sites which are your best bet to get the idea spread about your work and what you do. In recent years, a lot of new social-media sites came into existence, and with limited-time you have to be particular about what social media sites you should be using. Every social media service has something different to offer for online marketers and huge audience base for each of these websites is a huge bonus for online advertising. Every time I log into my Facebook, Twitter or LinkedIn profile, it is often flooded with advertising messages from various companies. I found some of them interesting for me and some totally of no value, therefore I … [Read more...] about Top 5 Social Media Sites For Online Marketers & Bloggers
Social Media websites can drive insanely great traffic to your blog if you have a good social media marketing strategy. But it can drive fair amount of traffic if you just submit blog posts regularly to your social media profiles. Social media traffic is as important as organic traffic from search engines as we can’t rely on Google alone. They continue to push algorithmic updates like Panda, Penguin and who knows the next could be Giraffe. It means that we must diversify the way we get traffic. I’m going to list the top social media and other websites that you shouldn’t ignore or must use as part of your social media marketing strategy. I’m NOT going to list all the stupid social media or the so called web 2.0 sites out there as I’m going to focus only on sites that can drive traffic to our websites in one way or the other and not for building backlinks. Though the traffic quality of social media can’t be matched with that of organic traffic, it is … [Read more...] about Top 30 Social Media (And Web 2.0) Sites To Drive Traffic To Your Blog
This is a topic I was recently asked the other day by a colleague of mine who is involved in business consulting for large corporations. The question made me think about how much has changed in society (whether we realize it or not) as a result of social media. Think about it, it was only approximately 20 some odd years ago that the average person was beginning to become associated with the internet. Prior to that, the internet was mostly reserved for academia and various government agencies. Before that it was only reserved for the U.S. government (the official origins of the internet began back in 1969 with the U.S. military's funding of a research network dubbed "Arpanet"). Today, we have not only the internet, but we have social media tied in there as well. The Term Social Media "media" is a place where publications occur. "social" implies that there is sharing occurring. A sharing of ideas, opinions, images. The social in social media also implies the tools, places and services … [Read more...] about How Much Has Social Media Changed Society?