So you’ve spent countless hours analyzing traffic, channels, and conversions on Google Analytics; well done. Now it’s time to take a step back from everything and take an objective look at your content and its audience to see where they find the most value. Jay Castro, part of the Mobile Content Marketing team @ Google, has some great tips to get you started. Here’s what he says about refining up your content strategy with Google Analytics: If your website has been live long enough (without being de-indexed or blocked for malicious practices), you will have some visitors. That’s your famous “15 minutes of fame” right there. No matter how bad your content is, someone somewhere will be sifting through it for any reason under the sun (good or bad). But do you know who that guy is? Knowing who your audience is and what they like is key to creating better content that actually succeeds in converting visitors into loyal readers. … [Read more...] about How to Use Google Analytics to Improve Your Content Strategy
Creating content – it’s painstaking, backbreaking work if you’re doing it right (don’t plagiarize!). There’s research, drafting a story, writing/creating, formatting, image searches, adding external links… It’s tough, is what I’m saying. What makes it worse? When it goes to ‘waste’. I mean, you poured hours into writing it. Why can’t they show a little appreciation?! It’s a hissy fit I’ve thrown many a times. We already know (from multiple sources), that people Do. Not. Read. They skim through text. Even if you want to be optimistic about it and say your posts are doing fairly well in terms of engagement, what’s to say you can’t do more and attract audiences that would prefer it in other formats? Here’s what Angie Nelson (of The Work at Home Wife) advised us earlier this year. “Instead of thinking that more money comes from more content, spend a good deal of … [Read more...] about How-to Repurpose Your Content Like a Pro
“Okay. The post is done. Let’s publish it!” “Only if you don’t want anyone to see it.” “…” If you are anything like me, you don’t usually stop to consider the WHEN, just the How and Where, as you’re about to hit ‘Publish’ and/or share your post. It’s the internet. It’ll be there forever, right? Yeah. By the time your audience is up and about, it’ll be buried under piles and mounds of other content and distractions. According to data gathered from Global Web Index by We are Social, here’s how many hours-per-day people actually spend using the internet (globally): Source: Digital in 2016 reportNow, the data is also saying that over half of that time (almost two-thirds, in fact) is spent on social media: I’m not alone in my social media addiction.Count in other online activities – sharing memes, rage-fighting trolls on YouTube videos’ comment sections or … [Read more...] about When is the Best Time to Publish and Share Your Content?
Home » SEO » How to Optimize Your Blog Contents for Google’s Featured Snippets Box Have you noticed that Google started showing direct answers to some of the queries? For instance, when you type “how to make money from home”, Google show up a featured snippets box where you will quickly find the relevant information. Are you curious to know about how to get those Google’s featured snippet box for your blog or website content? Well, you are in the right place then. Google was built for users, not websites. If you keep that ONE statement in mind while creating content, you will have more chances of getting Google’s featured snippet box for your site. If you create content by keeping your target audience in mind, you will get a lot of love from Google in terms of search traffic and sales. If you are wondering what Google featured snippets and how to get them for your blog’s content, this detailed tutorial is for you. Let’s get … [Read more...] about How to Optimize Your Content for Googles Featured Snippets
Home » Blogging » What Google’s “In-Depth Articles” Algorithm Means for Your Content Strategy About 10% of the people using search engines try to gain detailed knowledge over a particular topic, and the engine should not disappoint them. This is what Google quoted last month while releasing the latest “In-depth algorithm update” for its visitors. A perfect search engine needs to provide the complete detailed knowledge at the right time when it is required, and we all completely agree with this statement from Jon Wiley. Google has always tried to be customer oriented, and to fulfill this purpose, it has never stopped posing threats to the web owners like us. To understand how these new algorithms work, I did a bit of research myself, and I’ll try to share some of my vital knowledge with my readers. What an “In-Depth” Article Actually is? Most of the people often take help of search engines to know a basic outline of a … [Read more...] about What Google’s “In-Depth Articles” Algorithm Means for Your Content Strategy
If you’re savvy about the internet then it’s likely you’ve heard about “going viral.” “Going viral” means your content goes haywire, it reverberates and goes wild like a bush fire and ends up becoming the greatest thing circulating the web. It’s when your content is shared, retweeted, commented on, blogged about, republished and talked about right from the streets of Brisbane through Mumbai all the way to Dallas and earns you so much views than your biggest dreams could ever imagine. It’s a very powerful web outcome that will catapult your brand’s reputation even if that brand was just you. However the desire to make your content go viral is more or less of an ambition and one you’d have to seriously work on achieving. Despite different strategies people employ to enhance chances of their content going viral no one has ever pointed to what exactly causes something to go viral. All you may do is focus on creativity … [Read more...] about How to Boost Chances of Your Content Going Viral
If you’re having trouble pulling in high reader numbers on your blog, it might be time for you to reevaluate the style, format, and substance of your content. Even if you’re doing everything you’re supposed to do as a blogger—write for your target audience, keep your posts short and sweet, stay on stop of current trends, and so on—it can be hard to establish a prominent online presence. Great writing skills will only get you so far in the blogosphere. Being a great blogger requires a host of indispensable skills, among them a keen sense of networking and a work ethic that would make the typical 9 to 5er blush. It’s a full-time job, no doubt about it. But even the strongest work ethic won’t get you anywhere as a blogger if you don’t have compelling and engaging content to draw in readers and fellow bloggers. That’s why you have to go the extra mile to optimize your content if you want to make the leap from web obscurity to viral … [Read more...] about Blog Post Styles Designed to Optimize Your Content
Too many bloggers are missing the point. They are forgetting the best reason for having a blog is to create a venue for discussion. I should know something about blogs I read so many every day it’s crazy. THE THREE TYPES OF BLOGGERS: Clowns who make amazing claims with their titanium platinum get rich schemes scams. Honest bloggers in the “middle” trying to figure this whole thing out. Top bloggers who create real online businesses that provide for their family. All bloggers fall in one of these three categories.If you read enough blogs eventually you’ll start noticing some very interesting similarities. The highest rated blogs at the top are there for a reason. In order to prove my research I tested the techniques that I knew multiple top bloggers were using. If it worked, I integrated it into my online business plan, I recommend you do the same. The point of this article is what I learned about creating content. How to generate fresh content and become … [Read more...] about How to Keep Your Content Fresh and Trendy Like a Top Blogger.
Sharable content is what you must strive for. It must be top class so that it can be easily shared with influential people and be link worthy. The truth is that the web is full of second-rate content which indicates that the writers are adopting the wrong approach to content writing that’s worthy of links. Creating sharable content is of course not an easy task; but it’s easily achievable. Churning out content that is shared and linked to can be a far easier job than rocket science – all it requires is complete commitment and ample time. In this article I will explain the right approach you must take to produce such content. BuzzFeed and Oatmeal are great example of shareable content, and a quick look will reveal why these two sites are performing so well on Social media platforms. Content creation can be split into two parts: Creating an association with influencers who’ll give you the help you need to get shares for your content. Producing great content along … [Read more...] about An Easy Strategy to Make Your Content Socially Sharable
Of course! But I am sorry to say your dreams can not be a reality, As long as you just create only quality content. Don’t get me wrong. Indeed quality content is an essential power for a blog’s success but to get a quick victory you need to promote your content well. So that people know you and your work quickly. Below is the Magic 6 strategy I use to promote my content, take a look. 6 Tools to Promote Content: A properly promoted good content can quickly come to be great content. And these 6 tools know the fact the finest. These tools are incredible on its own and highly recommended to use, to promote your content. Sumome: Sumome is a suite of small but sharp tools that can quickly power up your blog. The ‘share app’ add-on in this tool list integrate beautiful social sharing button on anyplace in your blog, serving your visitors to share your content quickly & promote it with a single click. Buzzbundle: Buzzbundle is another extraordinary tool that … [Read more...] about Promote Your Content Like a Pro: The Magic 6 Approach