Indie studio Ramen VR announced it has launched a crowdfunding campaign for Zenith, a cyberpunk VR MMORPG for VR and PC. In Zenith, players will be able to play, socialize, and create their own unique experiences in the first cross-platform VR MMORPG. Inspired by anime and JRPG classics and reimagined as a dynamic living world with cross-play between VR platforms and PC, Zenith offers a futuristic universe in which players will fight, craft, explore, and live as they forge alliances and friendships in guilds and parties. In the game world, the city of Zenith has been sheltered from the mayhem unleashed by the crash of a massive starship. While the beasts and horrors brought by the spaceship have been brought under control, the seal imprisoning the God-King responsible for the chaos grows weaker every day—heroes are needed to venture forth to save Zenith from another calamity. Characters who take up this challenge can participate in epic raids and world events … [Read more...] about VR MMORPG Zenith Launches Kickstarter Campaign
With the Battle for Azeroth pre-event slated to start sometime in mid-July, it's time for savvy players to check out the things that will be going away forever once we start down the road to BfA. There is a new post on the World of Warcraft community site that lays out which things will be disappearing and what you can do to make sure your ducks are in a row. Magni is putting out a call to heroes from every corner of the world to gather once more in Silithus. There, you’ll need to use the power of your Artifact weapon to draw out the darkness from Sargeras’ sword and help stabilize Azeroth’s grievous wounds. There’s a price to be paid, however, and you’ll find that once you’ve lent your aid, your Artifact weapon will become a little unstable. But with this instability comes a temporary boost in power . . . which will, perhaps a bit ominously, continue ramp up over time. From now through the start of the pre-event, "retired … [Read more...] about Artifact Retirement Quest Now Live & Boosts Your AP to Its Zenith!
Monopolies are problematic enough, but what if two companies together pace steadily towards capturing the entire market, what happens to the smaller players - ad networks, exchanges, media publishers? And this is why the Google Facebook Duopoly is fast catching on as somewhat of a scare term in ad tech. 2012-2016: According to a recent report by Zenith Media, the two companies captured 64% of global ad spend growth in the last four years. On this year's report, Zenith focussed on isolating ad revenue from other sources of revenue for a clearer picture of the global ad market. Last year, Google attracted $79.4bn in ad revenue, three times more than the second-largest - Facebook - which attracted $26.9bn. According to the report, 2016 was also the year when internet media displaced traditional media, with digital platforms funded by online advertising dominating the rankings, and other pure-internet media owners like Baidu, Microsoft, Verizon, and Twitter giving company to Google and … [Read more...] about Google Facebook Duopoly Now Controls 20% of Global Ad Spend
A study by none other than Google themselves showed that both teens and adults are using voice search more than once a day on their smartphones. And this was two years back! So how can you leverage this tremendous and irreversible shift in search behavior? For marketers, searchers are your customers, and your customers’ behavior is changing. For business owners, you need to adapt to these changing habits of your audience. So, here are a few steps to make sure you don’t get stranded in the land that time forgot… Know More about Voice Search Voice Search is a mixture of Natural Language Processing (NLP) and Text-to-Speech (TTS). Simply put, it is used to recognize and process a user’s voice search request. After a user’s voice is recognized and parsed, the actual search query is entered into a huge database which intends to meet the query with the most relevant answer, which is then reverted to the user’s device. Finally, the device converts the … [Read more...] about Getting Ready for the Voice Search Revolution: A Roadmap
2016 was one eventful year for ad tech industry. Client side Header Bidding went mainstream. Publishers got heavy-handed with anti-ad block measures with varying successes and failures. Fake news registered on the radar of mainstream media and ad tech took the flack for it. Ad viewability adoption increased, creating panic among publishers. Then, the year wrapped up with a bang as WhiteOps uncovered a ubiquitous, million-dollar ad fraud ring called Methbot. That was the abridged version; barely enough information to start a workplace debate. This post gives a more holistic view of the developments in ad tech in 2016, focussed on subjects and perspectives that you, the enterprising publisher, ought to care about, or find interesting. 1. Header Bidding adoption continues to rise despite publisher skepticism about higher latency Header bidding is all the rage these days. A complete chronology of industry developments can even be found in a post on AdExchanger. Here’s a brief … [Read more...] about State of Ad Tech: 2016, Year In Review